Have you seen this commercial?! I was shocked when I saw it; things have changed so much on television. I swear I sometimes hear the f*bomb, and often find myself saying, “When did they start allowing them to say ‘bitch’ on T. V.?”
|George Carlin (theatlantic.com)|
|There's no place like Kansas! REALLY?|
Here’s the story behind the commercial from creative-online (Ann-Christine Diaz). The article is peppered with curse words, in keeping with the interview and creative discussion. The intention of the creators is to make the joke evident and lasting. The impetus for the joke was the need to make customers aware of a service that K Mart offered but wasn’t being used. From this interview we can see that the manipulative intent of the creators of the commercial is to make us laugh, and it is an intelligence based effort. Nothing dumb or greedy about that. So, if we want to be angry about the dumbing down of the viewers, we have to look at the need for the commercial, not the creation or delivery of it; the latter is just art.